How Music Can Enforce Or Challenge Power - 936 Words

Throughout the last two week of lecture, I have learnt that there are numerous ways where music can enforce or challenge power. Throughout the years, â€Å"music has always been an integral part of displays of political power, conveying national identity and official ideologies through symbolic acts.† The major three general ways how music can enforce or challenge power is through by the language and text that is use for the lyrics, the historical background of the piece, and where the piece was performed. When the apartheid ended in 1990s and the New South Africa era started, there was a problem with the national anthem. In 1997, a new combined anthem mixes â€Å"Nkosi sikelel’ iAfrika† with â€Å"Die Stem van Suid Afrika† and the lyrics in four languages: Zulu, Xhosa, Afrikaans, and English. The lyrics employ the four most widely spoken of South Africa’s official languages to represent the diversity in South Africa. â€Å"Nkosi Sikelel’ iAfrika† (Lord, Bless Africa) was adopted by the African National Congress (ANC) in 1925 as the official closing hymn of the organization. It has a long historical context behind the song. During this period, South Africa was in huge racial discrimination between the Native and the Whites. This hymn was a link to resistance from early on. Bob Marley’s â€Å"Zimbabwe† lyrics is important. It had inspired Zimbabwe National Liberation Army during their struggle for independence â€Å"Every man gotta right to decide his own destiny. In addition, the venue where thisShow MoreRelatedPre Nazi Holocaust And The Civil War1181 Words   |  5 Pagesthe Civil War fought simply because Frederick Douglass and Sojourner Truth†¦and their relatively few supporters spoke† (Downing 183). He also gives the example of pre-Nazi Germany, describe by Downing as â€Å"Europe’s paragon of civilization.† He notes how advanced this nation’s economy, sciences and engineering were, and that Jews were represented everywhere. Yet it just took 12 years for the Nazi Holocaust was devised and executed. These are dark periods of history where horrible things occurred, andRead MoreAnalysis Of The Song Wicked Games1697 Words   |  7 Pagesgrown a lot within the last five years due to his sudden fame in th e music industry and now he is a well-known singer around the world. This could be due to the lyrics in his songs or his intersecting identities that the audience can relate to. Focusing on the important intersecting identities can help one analyze his lyrics better, which is why I decided to focus on gender, race, class, sexuality, and age. This is where we can see power, privilege, and prestige (the three P s) in action. Abel is a blackRead MoreGender Roles : The Man Or The Woman?1369 Words   |  6 PagesBeyond simple tasks being associated with gender—women washing dishes and men taking out the trash—power has also become tied to gender. Men have acquired an unbalanced hold of power that women have been denied. Ciara points out these unfair gender roles in her music video Like a Boy. To Ciara, men have been allowed to lie, cheat, be secretive, and come home late—giving men an unequal hold of power within the relationship. She refers to these actions as acti ng â€Å"like a boy.† In order to reveal theRead MoreThe Importance of Internet Regulation in Fighting Piracy and Enforcing Copyright Claims1710 Words   |  7 PagesEnforcing Copyright Claims In 1980s, the Internet developed, and this brought about the growth of the file transfer protocol (FTP) servers, electronic mail (e-mail), and World Wide Web (WWW) as online services. The development has caused major challenges for copyright law. Digital technologies and Internet services have facilitated the reproduction and worldwide copyright dissemination easy and high-speed quantities with the protected works at no quality losses and expenses. Furthermore, becauseRead MoreFrida Kahlo Feminist Theory Essay1267 Words   |  6 PagesThe feminist theory has been most commonly found throughout literature, as writers express their deepest concerns and criticisms. However, the feminist theory can be found in other mediums: art, journalism, and music. Frida Kahlo is known for contributing to the feminist theory, having participated in joining the Communist Party in the 1920s, which was the second wave (Helland 397). What truly led Kahlo to become an icon of the feminism and feminist th eory was her expression of herself. Kahlo paintedRead MoreThe Launch of a Women’s Radio Station in the City of Herat, Afghanistan1704 Words   |  7 Pagesrelations. 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Davidson’s reason for the selection of the iPod stems from the challenge she wants the undergraduatesRead MoreThe Importance Of Gender Roles1636 Words   |  7 PagesGender roles are extremely important to learn about, as they can be incredibly harmful. They limit a person ’s individuality, prevent people from truly expressing themselves and their feelings, and negatively affect people’s mental health. The following statement describes some of the different types of gender roles: â€Å"The strongest gender stereotypes for women were that theory are more emotional, aware of others’ feelings, kind and warm than men, and more likely to look after the house, and cry, HainesRead MoreKen Keseys One Flew Over the Cuckoos Nest and Anthony Burgesss A Clockwork Orange2318 Words   |  10 Pagesfuture, is about a criminal teenager who is arrested by the government and undergoes a new reformation treatment intended to induce pain and nausea whenever he thinks about crime. Nurse Ratched and the government in A Clockwork Orange are similar in how they attempt to restrict the freedom of the masses in order to maintain their dominance; both authorities use technology to threaten and conform those deemed to be unsuitable for society. An importan t difference between the books, however, lies in theRead MoreAnalysis Of Koyaanisqatsi And If A Tree Falls1734 Words   |  7 Pagesultimate message. Koyaanisqatsi aims to adhere to a traditional representation of the environmentalist ideology, by adopting an ecocentric philosophy towards the relationship of nature and humanity. Within the environmentalism stems several beliefs to how society and the environment should interact. Of these beliefs, the notion of ecocentrism stands as one of the most prominent and influential philosophies to emerge within the ideology (O Riordan 1981). The doctrine of ecocentrism harbours the supposition

Technology s Affect On Learning Styles - 945 Words

Technology s Affect On Learning Styles Since the beginning of modern education, education and technology have been intertwined. Given that, it has only been recent that researchers have really made sense of how one learns. The idea of learning styles has been popularized in recent years in pop science, and psychology, assuming that each person has a unique novel learning method; but, given this information how can technology improve this ideal? To examine the effects of technology on learning styles one must understand what are the learning methods(styles) are, can teachers educated on learning styles improve their classrooms, how can educators and students use technology to improve their learning experience, and in all, what are the advantages of learning styles? In chapter five of ADD/ADHD Drug Free: Natural Alternatives Practical Exercises to Help Your Child Focus Jacobelli,and Warson discuss the 7 leaning styles people tend to have, Logical-Mathematical, Bodily-Kinesthetic, Int rapersona, Interpersonal, Musical-Rhythmic, Visual-Spatial,Verbal-Linguistic, and Naturalist. Case in point, Visual-Spatial, a person with an innate sense of space, color, and design. These people tend to be visually inclined hints the name Visual-Spatia, and because of this, they learn best through visual stimulants, like, images, books, and graphs. Anyway, the most popularized examples of these learning styles, and most accepted by colleges, and teachers alike are Visual, Auditory, andShow MoreRelatedTechnology And Students At Mcallen School District843 Words   |  4 Pages10/22/16 TECHNOLOGY AND STUDENTS McAllen school district in Texas recently spent twenty million dollars on I-pads and I-pods for students. 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It is very important to remember that having a disability does not mean a person is less capable, it just means thatRead MoreThe Effects Of Technology On Learning Styles873 Words   |  4 Pageseducation and technology have been intertwined. Given that, it has only been recent that scientists have actually figured out one learns. The ideal of learning styles has be popularized in recent years in pop science, and psychology, assuming that each person has unique learning method; but, given this information how can technology improve this ideal? To examine the affects of technology on learning styles one must understand what are the learning methods(styles), can teachers educated on learning stylesRead Mo reAdult Learning Theory: Andragogy Essay1408 Words   |  6 PagesAdult Learning Theory: Andragogy The dispute of how adults learn is an ever developing subject matter since the 1920’s when adult learning became a professional field of practice (Merriam, S., 2001). 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Causing Fear And Sorrow English Literature Essay Free Essays

An of import end of literature is the edifice of a connexion between a work and its audience by working common experiences and their emotional responses. Without these personal investings, a reader can go uninterested, and any message the writer intends to portray may be misunderstood. Within the two plants â€Å" The Raven † by Edgar Allen Poe and â€Å" A Good Man is Difficult to Find † by Flannery O’Connor, it is easy to detect the writers ‘ efforts at doing fright and sorrow for the reader by the writers ‘ use of common irrational frights within their Hagiographas. We will write a custom essay sample on Causing Fear And Sorrow English Literature Essay or any similar topic only for you Order Now After a thorough scrutiny of important subdivisions within the texts and an probe on how readers may respond to single characters, one can so compare the texts to derive a better grasp of the attempts submitted by the writers to associate to their audiences of today and long ago. Although it could be argued that these writers ‘ mark audiences were merely readers populating at the clip the narratives were drafted, these narratives continue to bring down eerie feelings on the common individual of today. From his ain words, when discoursing â€Å" The Raven † in an essay, Poe explains his purposes for the reader by saying, â€Å" Now, ne’er losing sight of the object supremeness, or flawlessness, at all points, I asked myself – ‘Of all melancholic subjects, what, harmonizing to the cosmopolitan apprehension of world, is the most melancholic? ‘ Death – was the obvious answer † ( Poe 1846 ) . While decease is arguably non the most cheerless subject soon, one will doubtless witness the attempts Poe endured for the interest of the reader as they comprehend this powerful verse form. As decease is a universally understood construct, he creates a narrative that will elicit a reader ‘s emotions by coercing them to retrieve old experiences or by act uponing them to visualize themselves as the storyteller. By the 2nd stanza of the verse form, Poe brings out the message of decease and sets the plaintive tone of the verse form with the lines, â€Å" From my books cessation of sorrow – sorrow for the lost Lenore – For the rare and beaming maiden whom the angels name Lenore – Nameless here everlastingly more † ( Poe 1016 ) . As one interprets these lines, they imagine a beautiful adult female who has abandoned the talker, or possibly has late passed off. While non straight saying she has died, by proposing her anonymity, Poe pulls at the audience ‘s experience, and makes them inquire if Lenore is now nameless because she has late passed on or if the storyteller is trying to bury her by non leting himself to advert her name any longer, as many in similar state of affairss continue to make. The sorrow of decease continues within the 3rd and 4th poetries. The reader finds that although it is the center of the dark, the talker hears sounds of person knocking at his door, nevertheless as he goes to react to them he discovers nil but darkness outside ( Poe 1016 ) . While the actual actions listed here already intensify the sorrow with an sum of upseting atmosphere, the audience can besides falter upon a nonliteral significance, as though alternatively of a individual strike harding it is really the memory of Lenore trying to come in his head, so rapidly fliting as disconcerting memories frequently do. Since most readers have fought similar conflicts within their ain heads, this subdivision once more battles to take the narrative from the storyteller and attach it to the reader. Traveling on to the 6th and 7th stanzas, the reader stumbles onto uninterrupted tapping. These lines express the tapping is louder and perchance coming from the talker ‘s window ( Poe 1016-1017 ) . The audience is now pulled in two waies as either the tapping is truly go oning and a Corvus corax has really entered into the room, or the memory of Lenore has eventually obtained entryway into the storyteller ‘s head. The two waies both lead the reader to a darkened topographic point as with one, the reader is witnessing an unwelcome animate being within the room, and with the other, the memories the chief character has invariably tried to bury hold begun to thrust ahead into his head and overwhelm him. Within poetries eight through 17, the reader views the storyteller as a adult male in the procedure of traveling huffy, as he begins to talk with the Corvus corax that has entered into the room ( Poe 1017-1018 ) . While the conversation continues, the reader must make up one’s mind whether to believe a bird is really in the room and merely the address is imagined, or if the bird and the conversation are both wholly within the head of the talker, and the lunacy expressed is merely some type of internal spiritual argument on the whereabouts of Lenore. In either instance, the reader ‘s emotions are being manipulated purposefully to show the solitariness and unhappiness one faces when they lose a loved one. In the concluding poetry, the reader is once more pulled in two waies. When Poe writes, â€Å" And the lamp-light o’er him streaming throws his shadow on the floor ; And my psyche from out that shadow that lies drifting on the floor Shall be lifted – nevermore! † ( Poe 1018 ) , he intentionally forces the audience to once more make up one’s mind if the full verse form is some type of internal argument or if the storyteller with has been driven insane and committed self-destruction. As the bulk of readers will hold experienced a loss of person stopping point to them to suicide, or may hold contemplated suicide themselves, they will hold the ability to sympathize with the storyteller, and by making so, will be emotionally invested within the verse form. While â€Å" The Raven † is a really nonreversible narrative where the message of decease is delivered by flashing it invariably to the reader, O’Connor ‘s â€Å" A Good Man is Difficult to Find † takes the attack suggested by G. W. Thomas by making characters people care about and leting atrocious things to go on to them ( Thomas 3 ) . Interestingly, within the first four pages, O’Connor introduces the household members, but merely allows the grandma and the kids to talk, as they are the characters she wants the audience to link with. To to the full appreciate O’Connor ‘s attempt, one must foremost expose the oddities of these specific characters ‘ personalities. The two kids ( John Wesley and June Star ) come off as spoiled, and as if they starred on â€Å" Childs Say the Darndest Things, † they frequently give uneven comments within their conversations. A twosome of illustrations are John Wesley claiming if caught by The Misfit that he would, â€Å" Smack his face † ( O’Connor 447 ) and June Star ‘s response, â€Å" No I surely wouldn’taˆÂ ¦ I would n’t populate in a bedraggled topographic point like this for a million vaulting horses! † ( O’Connor 450 ) , to the adult female at The Tower when she asks June to go her girl. The construct of kids being thankless is evidently non original, but the usage of these kids grants readers something to hate. Furthermore, when the kids are killed by The Misfit ‘s posse at the terminal of the narrative, the audience feels guilt over their abrasiveness of the kids as the decease of kids tends to pique people more than kids misconducting. Beyond the coarse kids, the grandma is the most active character within the narrative, and is invariably trying to pull strings the household to make what she wants. Due to how good O’Connor designed this character, the audience really gets manipulated as good. While the grandma will frequently state something indelicate, the audience rapidly dismisses these comments to her old age and grows closer to her, neglecting to see her mistakes for what they are. This connexion misleads the audience to feeling sorry for the grandma when she is killed, when they should hearten The Misfit for his service to the community. The concluding chief character of the narrative is The Misfit, a inmate who has late escaped prison and leads a group of work forces who finally murder the full household. While a hard-boiled felon is non typically a individual person would openly acknowledge to holding similarities to, O’Connor uses The Misfit ‘s apparently extended yesteryear to make resemblances to the readers. Along with the experiences the audience and The Misfit portion, she grants The Misfit ‘s character with wisdom and a sense of righteousness that the reader appreciates, doing an internal struggle of fright and sorrow when he shoots the grandma at the terminal. By the terminal of the narrative, the reader must make up one’s mind for themselves whether The Misfit is so a â€Å" good adult male † or non. A comparing of the two Hagiographas â€Å" The Raven † and â€Å" A Good Man is Difficult to Find † is hard to do due to the narratives ‘ differences in manner. However, while their methods differ, both Poe ‘s and O’Connor ‘s narratives are able to lure fright and sorrow for their audiences. In â€Å" The Raven, † Poe relies on a great trade of symbolism to make the reader, while in â€Å" A Good Man is Difficult to Find † O’Connor uses well-developed characters to construct connexions to the audience and tortures them through the actions of those characters. Overall, both Poe and O’Connor like an expert navigate the reader ‘s emotions and experiences, doing the reader to contend themselves to happen the messages within the narratives. The end of maintaining an audience from experiencing disinterested in a narrative is a precedence that can merely be accomplished by coercing readers to happen connexions for themselves. With Poe ‘s clever usage of symbolism and O’Connor ‘s investing in character edifice, the two narratives â€Å" The Raven † and â€Å" A Good Man is Difficult to Find † both cause fright and sorrow through the connexions they ‘ve built to the readers. While one may merely read either of these narratives for enjoyment, they can compare the two to derive a better grasp of the writers ‘ attempts, and perchance happen more within the narratives to bask. Plants Sited Poe, Edgar Allen. â€Å" The Philosophy of Composition. † 1846. Graham ‘s Magazine. vol. XXVIII, no. 4 ( 1846 ) :163-167. The Edgar Allen Poe Society of Baltimore. 21 Nov. 2010. Poe, Edgar Allen. â€Å" The Raven. † 1846. Literature: Reading, Reacting, Writing. 7th Edition. Eds. Laurie G. Kirszner and Stephen R. Mandell. Boston: Wadsworth Cengage Learning, 2008. 1016-1018. O’Connor, Flannery. â€Å" A Good Man is Difficult to Find. † Literature: Reading, Reacting, Writing. 7th Edition. Eds. Laurie G. Kirszner and Stephen R. Mandell. Boston: Wadsworth Cengage Learning, 2008. 447-457. Thomas, G.W. â€Å" Scare the heck out of your readers — and other horror-writing tips. † The Writer Apr. 2008: 15. General OneFile. Web. 30 Nov. 2010. How to cite Causing Fear And Sorrow English Literature Essay, Essay examples

Dynamic Pricing Competition Strategic Customers †MyAssignmenthelp

Question: Discuss about the Dynamic Pricing Competition Strategic Customers. Answer: Introduction: In order to be successful in a business, it is necessary that an organisation maintain marketing objectives. It has been seen that while marketing goals tend to change based on the situations, the marketing objectives contain similar principles (Hollensen, 2015). In this regard, the four different types of marketing objectives include: Objective based on the profitability that determines the expected income of an organisation based on the strategy used for promotion Objective based on the market share that depends upon the market that is needed to be gained Promotional objective that helps in identifying the level of product and service awareness of an organisation Growth objective that helps to analyse the size of the market and the aim to grow in the future Innovation matrix is used to analyse the capabilities that an organisation possess. Based on the capabilities of the organisation, the innovation matrix is analysed. The innovation matrix of a company is based on the external internal and mixed capabilities of an organisation. According to Armstrong et al., (2015), an organisation cannot rely entirely on the external capabilities. Hence, the innovation matrix helps to analyse the growth of a business organisation. It also calculates the rate of innovation based on the issues that are needed to be tackled by an organisation. Innovation matrix also helps to reduce the risk factors that may threaten the prospect of innovation in a company. The capabilities of an organisation are based on the level of intensity it has on the market. Discussing portfolio analysis Portfolio analysis is considered as a portfolio of an organisation that analyses the products and services in a systematic manner. Most organisations are involved in more than one business. These are termed as the Strategic Business Unit (SBU) of the organisation. Each of these SBUs maintains products and services that help in the growth of a business. The portfolio analysis helps to distinguish between products that need to be emphasized from the products that need to be rejected. Portfolio analysis encourages management to allocate resources and evaluate the objectives of an organisation. It also analyses cash flow availability of an organisation that can help in its growth and expansion. Portfolio analysis is a disciplined as well as an organised way of measuring the asset allocation. Branding often helps organisations in gaining the required publicity. According to Huang and Sarigll (2014), branding helps organisations to convert casual customers into loyal purchasers of a product. It helps in educating customers about the particular brand and creates different mindsets for the customers. It helps in creating the meaning of the brand and provides value to the lives of the people about an individual purchase. Branding also helps to create the powerful emotional connection with the customers. Most customers recognise an organisation based solely on the brand. A proper branding can help in gaining competitive advantage based on the power it holds in the market. Hence, customers tend to remain loyal if the quality of the brand is good. Discussing acronym of SMART Specific: This refers to the specific area that an employee or organisation needs to target. The focus remains on only one objective that needs to be developed on a priority basis. Measurable: In this case, an indicator of progress is suggested. In this regard, an employee or organisation needs to estimate the level of progress that can be measured (Okonkwo, 2016). Achievable: Here the objective needs to be agreed upon. This includes identifying the people that need to be involved while attaining the objective. It also needs to be seen whether the objective set can be attained or not. Relevant: This identifies the relevant or realistic solutions that may be achieved after successfully attaining the objective. The available resources that an organisation possesses are analysed in order to get the relevant results. Timely: This implies the time required to achieve the result. This is done after proper analysis of the resources and capabilities of the employees as well as the organisation. Discussing reasons for tension between short-term and long-term objectives Misaligned goals may lead to the cause of tension between short-term as well as long-term goals. This is mainly because of the fact that the long-term goals may get miscommunicated due to the focus being more on short-term goals. Apart from this ineffective management system may also lead to the failure of maintaining both goals. This is because the required resources and capabilities for achieving the goals are different. Hence, it is necessary to implement operating principles that can help in guiding the decisions and develop a proper structure in the organisation. Madsen Walker (2015) stated that balance scorecard approach is considered as a performance matrix that is used by strategic management in order to improve as well as maintain the internal functions that exist in an organisation. The main purpose of this approach is to provide feedback to organisations. It identifies four key functional areas that need to be analysed in order to ensure stability in an organisation. It is also used to achieve objectives, measurements and initiate goals that arise from the business processes, customers, growth and finance. These are also considered as the four pillars of the organisation that define its success. Implementation of strategies can also be done using the balanced scorecard approach. Product differentiation refers to the distinction between different products and services based on the quality, type of service, target market and the power it has to attract customers. The product differentiation strategy helps an organisation to make the products unique from one another. It provides an organisation with an opportunity to outwit its competitors. The competitive advantage of a company is sometimes based on the uniqueness of the product. This is because most industries are involved that manufactures similar products. Hence, it is necessary for organisations to manufacture products that are different from its competitors. According to Keller Kotler (2016), customers tend to prefer different products so that different things can be taken into consideration. Hence, this strategy is important in order to make the products unique in every manner. Explaining two common sources of differentiation Two different sources of differentiation involve the cost and product differentiation. The cost differentiation involves the difference in costs of two similar products. On most occasions, it is seen that the similar products have fluctuating costs. This is mainly because of the quality of the product, brand and the demand for the product from that particular company. Sometimes this also prevails in order to attain a competitive advantage over its rivals. The product differentiation involves the quality of the products and the methods used to manufacture it. The process of making the product presentable to the public also causes differentiation among the customers. Both these sources help an organisation to plan the qualities and cost of the product after analysing the market thoroughly and identifying the strategies of the competitors. One of the biggest disadvantages of product differentiation is maintaining the cost of the product. As observed by Bresler Lubbe (2014) companies invest a heavy amount in order to manufacture a product. Hence, the cost of which the product is being sold needs to be makeup for the costs incurred for the product. However, in order to gain a competitive advantage in the market organisations need to lower the price of the product. Another disadvantage is the fact that loss of customers may is another threat from product differentiation. This is because, in order to maintain differentiation of product, organisations tend to lower the price or make it higher. Thus, most people cannot afford to purchase the high priced product due to financial instability. Apart from this, people also prefer to purchase same product at a low cost. Explaining concept of competitive advantage Competitive advantage refers to a situation wherein a company is placed in a favourable position than its competitors. Competitive advantage can be obtained by maintaining proper strategies that help in understanding the requirements of the market. Some of the factors that lead to attaining competitive advantage include the cost of a product, brand and quality of products along with the support of the customers. These factors are taken into consideration while formulating strategies. Competitive advantage can be derived from the economies of scale and the demographic factors that may involve the strategic positioning of a company (Jooste Strydom, 2014). After viewing the marketing plan of 7-Eleven, it can be said that the objectives of the company are to ensure that the customers are satisfied. The satisfaction of the customers needs to be done by analysing the market and identifying the needs and preferences of the customers. According to Foxall (2014), analysis of the current situation can help in 7-Eleven to formulate the objectives in a proper manner. In this case, the situation in the market of 7-Eleven consists of identifying the immediate threat to the business. As per Campelo (2017), products and service quality of a company helps it to remain competitive in the market. 7-Eleven manufactures Slurpee beverages, big gulp beverage cup, gasoline, coffee, candy and other food items. The characteristic of the products is similar to other companies in the industry manufacturing edible items. The company provides online delivery services and promotional services for the launch of new products in the market. The current promotional activities that are the company uses are the advertising media. It has been seen that 7-Eleven invests more in the advertising of the product via television and print media (Brander Spencer 2015). This is an effective media promotion as the company aims to reach the target market in a broader manner. Thus, the current promotional activity of the company is useful for the company in order to fulfil the marketing objectives. Current pricing strategies The current pricing strategy of the company is to minimise the cost of the product. Liu Zhang (2013) stated that the company faces threat from similar beverage industry as well as food retail companies. Hence, it is necessary that the company minimises the cost of the products. This may lead to the loss if the company does not provide coupons along with the products. Hence, the minimising pricing strategy can help 7-Eleven to maintain a stable competition in the market. The distribution of the products to the customers is directly from the company. The company is a retail store that provides customers to shop by visiting the stores. Apart from this, application of online shopping method is also available. Wagner Hollenbeck (2014) stated that in the age of technology, online shopping is the most preferred mode of shopping. Hence, direct approach to the customers can help 7-Eleven to understand the needs of the customers. Thus, the distribution strategy adopted by the company is useful for gaining customer loyalty. In order to execute the strategies set up in the marketing plan, it is necessary that the employees, as well as the manager of 7-Eleven, understand the roles and responsibilities (Laszlo Zhexembayeva, 2017). The role of the employees is to abide by the rules and guidelines of the company. The managers, need to encourage the employees in terms of increasing the efficiency and motivate them to achieve the organisational goals. Developing communication plan Audience Message Media or vehicle Frequency Timing Responsibility Activities Employees Help in attaining marketing objectives Meeting with the employees Yearly during setting up of goals TBA Manager The activities that will be undertaken include motivation of the employees. It will also contain benchmark of the products manufactured by other companies. The meeting will demonstrate the ways to execute plans in order to meet the objectives. Table: Communication plan (Source: Created by author) Conducting a PESTEL analysis The political situation in Australia is transparent in the case of permitting organisations to set up business. Therefore, a company like 7-Eleven can fit in the Australian business market without any resistance from the Government. The economic situation fluctuates owing to the changes in the rate of a dollar in the country. A company like 7-Eleven need to analyse the factors that affect the market. As observed by Hoberg Phillips (2016) the social and technological factors in the country are updated and most people rely on the improvement of the conditions of the community. The social factors include the life style of the people. It has been seen that the people in the urban regions of the country has had a high level of exposure to technology. This can be considered as a huge advantage for the company as it is looking for improvement in the retail business market. However, the legal factors are strict, as the Australian legal system set up several laws and legislation that may cause hindrance to the business. The basic laws such as the employment law, safety and security and so on exist in order to help the business formulate policies in the business. In this regard, 7-Eleven needs to take into consideration the environmental safety of the country (West, Ford Ibrahim, 2015). The company manufactures beverages, gasoline and dairy products, the wastes of which needs to be dumped at a proper place safe from the society. Analysing impact of marketing conditions Based on the PESTEL analysis, it can be said that 7-Eleven needs to be more sustainable in the manufacturing of the products. This is required in order to ensure that the Australian environment is protected from any types of wastes that are caused by the company. The company also aims at improving customer relationship and aims to provide the best quality of beverages at a low cost in the country. The fact that the company provides free Slurpee to the customers is also an indication about the manner in which the company take care of its customers. Thus, after the completion of the PESTEL analysis, it can be said that 7-Eleven needs to make minor changes in the company in order to survive in the Australian market. The marketing plan of 7-Eleven can be analysed based on the sales data of the company. It has been seen that as compared to the past two years, the sales of 7-Eleven have raised by 7%. The profit from sales made by the company in the past year is about $682.6 million. The company aims to open stores in Western Australia and target customers based on the tastes and preferences of the society. The marketing expenses budget indicates a significant increase in the advertisement of the product (Refer to appendix for marketing expense). Analysing current marketing performance As observed by Punjaisri Wilson (2017), the current market performance of 7-Eleven has been on the rise. This is because the organisation has witnessed a considerable amount of profit in the current year. The profit has mainly been based on the proper advertising of the product. With the opening of new stores in the country, 7-Eleven aims at improving the revenue of the company. Hence, it can be said that the marketing performance of 7-Eleven has been venturous as the company takes up new challenges in its improvement. Despite the rise in competition, the company have witnessed significant growth in the food market of the country. After the analysis of the marketing plan it can be said that the marketing plan of 7-Eleven have seen profits made by the company. As compared to the profits earned last year, the 7% increase has resulted mainly based on the improvement in the advertising of the company. However, an area of improvement that needs to be made is in the training and development of the employees (Govers Go, 2016). With the improvement in technical expertise it is necessary that the company train the employees in terms of using these equipments. 7-Eleven needs to invest more in the training of the employees. The company needs to provide on-the-job training in order to gain profit as well teach employees about the ways to perform the work. Conclusion Thus, after the analysis of the report it can be concluded that 7-Eleven needs to utilise all the elements of the marketing mix in order to ensure that it gets good exposure to business. Conducting a proper PESTEL analysis can help the company to identify the required changes that need to be made in order to survive in the retail business of Australia. 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